LEGAL & COMPLIANCE

Privacy Policy

Last Updated: August 2026

At Avitka, your privacy matters to us. This page explains in plain terms what personal information we collect when you visit or shop on avitka.com, how we use it, and what your rights are. We have kept it as clear, transparent, and readable as possible.

Section 1

What Information Do We Collect?

Every time you place an order for outdoor equipment, we ask for the essential details needed to process and deliver it — your name, mailing/delivery address, phone number, and email address. This is the absolute minimum we need to coordinate liftgate delivery and send real-time tracking updates to your door.

Our servers also automatically log basic technical data when you browse our website, including your IP address, device type, browser information, and visited pages. We use this diagnostic information solely to maintain platform speed, optimize navigation, and resolve technical issues.

If you have explicitly opted in to receive email updates from us, we may periodically send you announcements regarding new equipment arrivals, seasonal promotions, or inventory restocks. You can unsubscribe at any time using the direct link at the bottom of every email.

Section 2

Consent

How your consent works:

By submitting an order, filling out our contact form, or registering an account on avitka.com, you consent to our collection and use of your information for that specific transaction or request. If we ever request your information for secondary reasons (such as marketing campaigns), we will ask you directly for express consent.

Withdrawing your consent:

You can withdraw your consent for us to contact you or hold your data at any time. Simply send an email to contact@avitka.com or call our team at +1 (816) 280-9461, and we will process your request promptly.

Section 3

Data Sharing and Advertising

We do not sell your personal information to third parties. However, like most online retailers, we share certain browsing, device, and behavioral data with trusted analytics and advertising partners to evaluate store performance, enhance user experience, and display relevant equipment ads to past visitors.

  • Advertising & Retargeting Partners: Receive non-sensitive behavioral data (such as viewed lawn tractors or pergolas) to display relevant Avitka advertisements across external platforms. Under the California Consumer Privacy Act (CCPA), this qualifies as "sharing personal information for cross-context behavioral advertising."
  • Analytics Partners: Receive aggregated, anonymized interaction metrics to help us optimize site navigation and speed.
  • Social Media Networks: Collect pixel-based engagement data to measure the efficiency of outdoor equipment campaigns.

You retain the right to opt out of cross-context behavioral advertising at any time. See Section 8 for complete opt-out instructions.

Section 4

Payment Security

All financial transactions on avitka.com are processed through encrypted, certified payment gateways — including Stripe, PayPal, and PCI-DSS compliant processors. Your credit or debit card details are encrypted in transit via SSL/TLS encryption and are never stored on our servers.

All processing partners strictly adhere to the standards set by the Payment Card Industry Data Security Standard (PCI-DSS), managed by the PCI Security Standards Council (a joint effort of brands like Visa, MasterCard, American Express, and Discover). These stringent standards ensure the secure handling of credit card data.

Section 5

Third-Party Services

We utilize trusted third-party service providers to power our operations. Each vendor only receives access to information strictly necessary to perform their respective services:

Analytics & Optimization Google Analytics & Google Site Kit (Google LLC) — Analyzes traffic trends and user behavior. Microsoft Clarity (Microsoft Corp.) — Records anonymized session analytics with zero personally identifiable data captured.
Advertising & Retargeting Google Ads & Merchant Center — Displays relevant inventory listings on Google networks. AdRoll (NextRoll, Inc.) — Serves targeted retargeting ads to previous visitors.
Payment Gateways Stripe & PayPal — Encrypted checkout and payment verification. Card numbers are never stored by Avitka.
Store Infrastructure WooCommerce & WordPress (Automattic Inc.) — Powers our e-commerce catalog and order management workflow.

Once you leave our store domain or are redirected to a third-party application, you are no longer governed by this Privacy Policy or our Terms of Service.

Section 6

Cookies

avitka.com uses standard web cookies — small data files stored on your device — to keep items in your shopping cart, remember your regional preferences, and ensure seamless navigation across pages.

We also utilize analytical and marketing cookies to evaluate website traffic patterns. You can modify your browser settings to decline all cookies or notify you when a cookie is issued; however, disabling cookies may limit certain shopping and checkout functionality.

Section 7

Data Retention

We retain your personal records only for the duration necessary to fulfill the purposes outlined in this policy and satisfy legal, accounting, tax, or regulatory requirements. Order history and freight manifests are typically retained for seven (7) years in compliance with federal tax and commercial records laws.

Section 8

Your Privacy Rights (State & Federal)

Depending on your state of residence, you have specific consumer rights regarding your personal information:

  • Right to Know / Access: You may request a summary of the personal information categories and specific data pieces we have collected about you.
  • Right to Delete: You can request the deletion of your personal data, subject to legal record-keeping exceptions.
  • Right to Correct: You may request corrections to inaccurate personal records.
  • California Residents (CCPA / CPRA): You have the explicit right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. We never discriminate against users for exercising privacy rights.
  • Virginia, Colorado, Connecticut, Utah & Texas Residents: You hold similar rights under your respective state comprehensive privacy frameworks to access, correct, delete, and opt out of targeted advertising profiling.

To exercise any of these rights, email us directly at contact@avitka.com. We verify and respond to all authenticated requests within 45 days.

Section 9

Data Security

To protect your personal data, we employ industry-standard security safeguards. Our entire storefront is protected by 256-bit SSL/TLS encryption in transit, and sensitive customer records at rest are secured using AES-256 standards.

In the unlikely event of a security incident affecting your personal information, we will notify you and relevant regulatory authorities within the timeframes mandated by federal and state regulations.

Section 10

Children's Privacy (COPPA)

avitka.com is intended exclusively for adults aged 18 and older. We do not knowingly collect personal information from children under 13. If you believe a minor has submitted personal information on our website, please contact us immediately at contact@avitka.com, and we will promptly purge the data in accordance with the Children's Online Privacy Protection Act (COPPA).

Section 11

Do Not Track & Global Privacy Control (GPC)

We recognize and honor Global Privacy Control (GPC) browser signals. If your browser broadcasts an active GPC signal, our systems treat it as a valid, automated request to opt out of data sharing for targeted advertising.

Section 12

External Links

Our website may include links to external websites (e.g., equipment manufacturers, freight carriers, assembly guides). Avitka is not responsible for the privacy practices or content of third-party websites. We encourage you to read their independent privacy statements.

Section 13

Changes to This Privacy Policy

We reserve the right to modify this policy periodically to reflect operational, legal, or regulatory adjustments. Revisions will be posted here with an updated revision date. In the event of a merger, acquisition, or asset transfer, customer records may transfer under the continuous protections of this policy.

Section 14

Questions and Contact Information

If you have questions regarding this Privacy Policy, wish to exercise your data rights, or need assistance, please contact our privacy compliance team: